Governments act when they hear from people. Creators act when their viewers ask.
People notice when someone they know has picked a side. It is the cheapest way to make a movement visible.
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Creators read their comments. It is how several of the ones already signed first heard about this.
Ones that read like a person, not a campaign:
Offices tally what constituents raise, and volume on an unfamiliar subject is what moves it up the list. You are not winning an argument, you are adding one to a count that someone reads.
Calls count for more than email, and take about two minutes, most of it on hold.